SMS has made communication convenient in the recent years. Personal communication became easier and marketing communications became more beneficial to companies. Marketing communications improve customer relations which in turn generates revenue. Bulk SMS is an active SMS channel used to send SMS to a large group of customers and is considered to be cheaper than messages sent from your phone. Sending messages in bulk gives it its name. It is better than conventional methods of marketing and email marketing. SMS has higher open rates than emails. They are opened within a few seconds upon receiving and customers are more likely to be aware of things that interests them. SMS has an advantage like none other, it can reach anyone anywhere anytime. This included, it becomes the most desirable option for marketing.